Let’s face it, Google Analytics isn’t exactly the pinnacle of web analytics products. True, it’s free, and yes, it’s very widely used and well-integrated with Google AdWords (the fact that Google generates a lot of advertising revenue from AdWords certainly helps them to provide Google Analytics for free). But there are many great other web analytics tools out there that are not from Google, and many customers using Google Analytics also deploy some other tools to augment the basic Web Analysis functionality available in Google Analytics. So I thought it would be interesting to take a look at some of the other web analytics products out there and come up with a list of the Top 10 Web Analytics Tools That Are Not Google:

1.     Omniture (www.omniture.com)

Recently acquired by Adobe, Omniture is at the high end of the web analytics spectrum, providing a suite of tools for web site management, marketing and optimization. The suite includes SiteCatalyst, a Web Analysis and Performance Measurement tool, and Discover, providing information on website visitors and performance. Aimed primarily at large enterprise customers, the Omniture suite comes with a correspondingly large price tag and associated configuration, training and ongoing maintenance costs.

2.     Yahoo! (web.analytics.yahoo.com)

With its acquisition of IndexTools, Yahoo! Web Analytics provides perhaps the most significant challenge to Google’s dominance in the free web analytics arena. Like Google, it provides a basket of commodity Web Analysis functionality, but doesn’t stretch the feature set too far. The product’s primary draw is the scalability and the free price tag, although the goal is again to draw the user to Yahoo’s web advertising, in direct competition to Google.

3.     Overstat (www.overstat.com)

A relatively new player on the web analytics scene, Overstat provides sophisticated web analytics as unique (and very cool) 100% Flash-based overlays on top of your own web site that make it very easy to use. As well as basic web analytics reports, it also offers simple a/b comparisons, heatmaps, form funnel analysis and other advanced features for efficient web analysis and website review and optimization. Pricing is currently free (while the product is still in beta), but will ultimately have a free version and various paid options depending on page loads and support.

4.     Woopra (www.woopra.com)

Although currently also still in Beta, Woopra’s desktop tool, Live Tracking and Analytics product shows promise in the area of visitor tracking and commodity analytics. It has a variety of web analytics reports and other features that make it easy to perform a thorough website review. Although pricing is unknown at this point, it is likely to be aimed at the lower end of the spectrum.

5.     Coremetrics (www.coremetrics.com)

Coremetrics also provides a high-end suite of website marketing and management tools, including a web analytics product, with an emphasis on marketing optimization, merchandising, and website content analysis, integrated with marketing automation. Like Omniture’s suite, the Coremetrics product line leans towards the high end of both target customer size and price.

6.     ClickTale (www.clicktale.com)

Clicktale provides a hosted service for visitor analysis featuring a variety of basic web analytics features plus some more advanced ones, such as heatmaps. Their claim to fame is the ability to playback pre-record videos of user sessions to watch how the users move the mouse, scroll and click on your site. The pricing depends on the number of pageviews on your site and the level of support, varying from a basic free version up to several thousand dollars a year for the enterprise level product.

7.     Webtrends (www.webtrends.com)

One of the early players in the web analytics market, Webtrends also has a suite of tools for measuring and managing website visitor performance and advertising. Their Analytics product is still more aimed at the developer level or technical user, and although they have made progress with their user interface it’s still more suitable for larger organizations with a network of internal support and deeper pockets.

8.     Lyris (www.lyris.com)

As part of their search marketing/email marketing suite, Lyris (formerly ClickTracks) offers HQ Web Analytics, a campaign oriented web analysis suite, to measure the effectiveness of email and other online campaigns, and to better understand the behavior of visitors on your site. Features and Pricing are aimed at the higher end of the enterprise market.

9.     FireClick (www.fireclick.com)

The focus for FireClick is web analytics in conjunction with email marketing. Their Advanced Warehouse product provides real-time web analysis and ad-hoc reporting against an analytics data warehouse, and tightly integrates with their Advanced Marketing Suite. Pricing is competitive with other products in its class.

10.  StatCounter (www.statcounter.com)

StatCounter provides an invisible web tracker coupled with a hit counter, which can be installed on your site to offer detailed web statistics for web analysis and reporting. Pricing is based on the number of monthly page loads, with the lowest level being free, and pricing bands that increase from there.